Tengri Insights
Practical perspectives on digital craft, CIS markets, and building products that last.
Designing interfaces for users who switch between Cyrillic, Kazakh extended characters, and Latin every day requires more than font choices — it demands rethinking layout, input, and typographic scale.
By Erlan Nurlanovich · Apr 15, 2026
Read more →Running search campaigns in Russia and Central Asia means playing by two entirely different rule books. Here's what actually works across both search engines — and where most agencies waste their clients' budgets.
By Анна Соколова · Apr 8, 2026
Read more →Central Asian commerce has always been social — built on trust, relationships, and the theater of negotiation. Translating that into a digital marketplace means confronting assumptions that Western platform playbooks never prepared you for.
By Дамир Алдар · Mar 22, 2026
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