AlmaCart: From legacy PHP to Next.js-powered fashion engine
- Online revenue growth
- +215%
- LCP
- 1.4s
- Conversion rate
- 4.2%
A fast-growing Almaty fashion retailer replaced their aging PHP storefront with a modern Next.js stack, achieving 215% revenue growth and cutting load times in half.
AlmaCart started in 2020 as a small Almaty-based fashion retailer, selling exclusively through their PHP-based WooCommerce storefront. By 2024, they had grown to serve customers across Kazakhstan, but their aging infrastructure was costing them sales—page load times exceeded 4 seconds, cart abandonment hovered around 45%, and seasonal traffic spikes caused frequent downtime.
We partnered with AlmaCart to rebuild their entire e-commerce platform on Next.js with TypeScript, integrating Stripe for payments and implementing server-side rendering for SEO. The team migrated 12,000 product listings with full image optimization and added a client-side search experience powered by Elasticsearch.
The results were transformative. LCP dropped to 1.4 seconds, mobile conversion rates climbed to 4.2% (up from 1.8%), and they no longer experienced traffic spikes as a pain point. Year-over-year, online revenue grew 215%. Repeat customer orders increased by 68% thanks to faster checkout and personalized recommendations. The new platform now handles 2M+ monthly page views with room to scale.
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